![]() ![]() You can also try playing around with the color, size, and shape of your button CTAs as well as with the text. Use affirmative phrases that put you in your readers’ shoes (“Yes! I want this!”).Ask questions (“do you want to change the way you work?”).Create a sense of scarcity (“you only have five minutes to claim this offer!”).Employ compelling, action verbs – such as “explore” and “activate”.So be sure to construct strong CTAs – which could be copy, buttons, links, or a combination of all three – on your site. They dictate whether a person becomes a lead, a customer, part of your mailing list – or whether they stay a visitor. Why? Because, while your whole site should be built to persuade, your CTAs are the place of decision. What’s more, understanding your conversion rate allows you to optimize it – to improve it, and drive more revenue, engagement, and leads accordingly.Ĭalls to action (CTAs) are one of the most vital components in your site’s conversion rate setup. Whatever that is, your conversion rate is an extremely important measure of ecommerce success. Unlike other ecommerce metrics (such as traffic, your site’s visitors or time on page, the amount of time they spend with you), conversion rate is a measure of a visitor taking a desired commercial action. ![]() Why does a conversion rate matter, then? And why would you want to learn how to increase conversion rates? Because in ecommerce, it’s everything. (Which, incidentally, isn’t all that bad!) Your conversion rate, for this example, would be 8%. A “conversion,” for your site, is someone signing up to your newsletter. Let’s say your site gets 10,000 visitors every month. Of course, we need to offer a quick definition of “conversions” here for that to make sense! In broad terms, a conversion is an action – more specifically, the action you want your site’s visitors to take. Put simply, a conversion rate is your ecommerce site’s number of conversions divided by its amount of visitors. ![]() What Is a Conversion Rate and Why Does It Matter? ![]()
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